I came across this article in the Huffington Post today and the message resonated with me.
Although the article is directed towards the advertising & media industry the underlying message is fundamental to all businesses.
The author describes what I see as a dichotomy in many industries today. At one extreme is a push towards “efficiency”, automation, and a “one-size fits all mentality”.
At the other end is a push towards customized solutions, relationships, and individual focus.
If you know anything about my business philosophy then you know that I lean towards the latter. I am most interested in getting to know my clients needs and educating my clients on how to customize their mortgage so that it fits their financial objectives and philosophy.
Unfortunately I see too many homebuyers and homeowners opt for the former by working with so called “low-cost” mortgage providers who promise to provide loans with the “lowest rates and fees”. I am reminded of a quote from one financial guru who said, “sometimes the loan with the lowest rate is not the loan which will bring your clients greater wealth over time.”
I am left thinking of ways that I can deepen my relationships with my clients, better educate them to make sound decisions, and be an adviser for them over time.
Any suggestions for me? Please comment below…..